The McKinney Score - A Quantifiable Measure of Corporate Supplier Diversity Performance

The McKinney Score       

In my almost 14 years as leader of the Greater New England Minority Supplier Development Council, I had the opportunity to observe on multiple occasions corporations wanting to know how they were doing in terms of their supplier diversity performance.  There were some measures like the Ralph Moore categorization, and there were awards given out by the GNEMSDC, regional councils and the NMSDC that rewarded corporations for superior performance.  Additionally, the Billion Dollar Roundtable was created to distinguish the largest corporations in total spend and total minority and diverse spend.  But none of these measures or categorizations were easy for the supplier diversity professional to take a snap shot of where their company was, or measure how they were doing.  And I might add, this is not meant to replace any of the established metrics used by organizations or corporations.  Think of it as one more tool. 

The McKinney Score is an attempt to close this gap and provide any corporation, of any size, a number that can be measured year to year and compared against other companies in and outside their industry.  The purpose of the exercise is to develop a number that eliminates the bias of size and industry.  It has always been my opinion that the awards and the categorizations were good but were missing an important point; a small company can be doing an excellent job even when their spend with diverse businesses was small, and a large company could be doing a relatively poor job even when their spend in absolute dollars was large. 

The Score is also not designed for self-congratulatory award seeking by corporations and their supplier diversity teams.  I am not a big fan of awards for awards sake.  Cervantes said the road is better than the inn.  John Wooden the great UCLA basketball coach preached fundamentals and despite winning 10 national championships never set that as the goal for his teams.  (I was at UCLA during the final years of the Wooden era and witnessed 88 straight wins and two national championships.)  Great performers whether on the basketball court, or in the business world, are motivated by something that is deep inside, not the fleeting appearances of success. 

Like any measure, this score is not perfect and will most likely be updated as we learn more how companies are scoring.  As an economist and a former teacher, I have always been in favor of scores and grades that were valid, transparent and quantifiable.  A score that is valid is measuring the behavior or the results that it is intending to measure.  The last thing we would want is a score that did not acknowledge the good work of a company,  or gave a company that was a poor performer an excellent score.   A score that is transparent is one that before the year (class) begins, the corporation (student) knows beforehand what it will take to achieve a particular score.  In the best case scenario, the corporation or student knows from a transparent score where they stand at all times, and what it will take to improve.  A score that is quantifiable is one that eliminates the grey areas and is comparable across corporations.  Qualitative measures certainly have their place, but having a score is sometimes necessary to get the attention of those who care, or those who should care.

This score attempts to accomplish these characteristics.   I can imagine there is a part of me that would hope that Saint Peter has a score that has these characteristics. Although, on second thought, I believe I would be better served by a more heuristic measure.

The Score has two major components, the basic score and the bonus score.  The basic score has a total of 100 points.  The basic and bonus scores are based on a simple yes or no answer to a series of questions.  A yes gives the company the full points for that question.  A no answer gives the corporation a zero score on that question.  This dichotomy between “success” on a question or “failure” with no in-between will certainly cause some to complain that an almost yes is equivalent to an absolute no.  The teacher in me used to respond to this type of complaint with the simple observation, “who said it was going to be easy?” 

The purpose of the bonus score is not to add the basic score, but to give corporations credit for other activities and successes that might be more reflective of size.  The basic score in contrast, is designed to minimize the effect of corporate scale.  It is not advised that the bonus points be added to the basic score.  These are designed to be separate measures.

The Score is divided into three major categories:  Leadership, Process and Performance.  It has been long been acknowledged that supplier diversity success requires leadership.  Corporate leaders do more than just set the tone. Good corporate leaders find the time and energy to demonstrate through their actions that what they say is important enough to measure, to spend real resources, and to reward.  Processes are the language of corporations. Everything a large organization is a series of processes.  Supplier diversity is no different from any other corporate process.  The question is whether or not the corporation has invested in understanding and developing its supplier diversity process.  And we know that not having a process is a process.  And finally, the Score must capture the performance that come out of these processes and leadership.  The measures of performance have attempted to eliminate the impact of scale so that companies can score well even if their spend is small or score poorly even if their spend is large. 

Before closing I need to review some assumptions and definitions. 

1.  Certified means certified with NMSDC, WBENC or State Department of Transportations.  Certification by states or municipalities or self-certification should not count in a company’s analysis.

2.  The year is the company’s fiscal year.

3.  Leaders of a company are considered C-Level Executives only.

Everything else should be self-explanatory.  But if there are any questions, feel free to write or call me. 

The McKinney Score
Leadership (20 Points)
Points
Score
1.  Does Company Have a SD Commitment Statement by CEO on Website?
2
2.  Has CEO attended a SD Conference in past 2 years?
5
3.  Does company SD Leader have a meeting at least once  per year with CEO to discuss company SD performance?
3
4. Does the CEO meet with an advisory commmittee comprised of the company's main diverse suppliers at least once per year?
5
5. Is at least 5 percent of the CEO's compensation tied to SD Performance to Goals?
5
Process (40 Points)
1. Does the Company have at least one SD FTE per $5 billion in purchasing?
5
2. Does the company have a formal on-boarding process for diverse suppliers?
3
3.  Does the company have an advisory committee of outside diverse companies that meet with senior company officials at least once per year?
4
4.  Does company require outreach to diverse suppliers on all contracts below $1 million?
4
5.  Does company set-aside some products and services exclusively for diverse suppliers on a competitive basis?
3
6. Are company buyers compensated for meeting or exceeding SD goals?
4
7.  Does company have SD annual spend goals?
2
8.  Is your company a corporate member of the NMSDC?
4

9.  Is your company a member of WBENC?
4
10.  Does your company financially sponsor NMSDC/WBENC(including regional councils) events at the $20,000 level or higher?
7
Performance (40 Points)
1.  Does your company spend at least 15 percent of total spend with certified diverse suppliers?
6
2. Does your company spend at least 10 percent with certified MBEs?
5
3.  Does your company spend at least 10 percent with certified WBEs?
5
4. Does your company spend at least 5 percent of total spend with certified diverse suppliers who are not certified MBEs or certified WBEs, i.e. LGBT, SDVETS,?
4
5. Excluding your top 10 certified diverse suppliers (in terms of spend), does at least 50 percent  of your total diverse spend come from the remaining certified diverse suppliers?
4
6.  Has your company formed a formal strategic alliance or joint venture with a certified diverse business in the past two years?
4
7.  Does your company pay certified diverse suppliers within 45 days of being invoiced?
4
8.  Has your company sponsored at  least one MBE to attend a minority business training program at Tuck or Kellogg or University of Washington in the past year?
4
9.  Does the company require  large Tire 1 Suppliers (suppliers who alone represent at least 5 percent in spend, or $50 million whichever is less) to report certified diverse spend?
4
Total Basic Score
100
Bonus Points
1. Do you have at least 5 domestic certified diverse suppliers who are also supplying the company's facilities outside the U.S.?
5
2.  Does company require all procurement professionals to get trained in supplier diversity?
5
3.  Does the company have employees who serve on NMSDC or WBENC Boards of Directors at the National or Regional Level?
5
4. Is your company in the Billion Dollar Roundtable?
5
Total Bonus Score
20


I would be happy to discuss your score and what it means.  Feel free to contact me at frederick.w.mckinney@tuck.dartmouth.edu.  

Also, the Tuck MBE Programs will hold a 6-day "Growing the Minority Business to Scale" class from August 2 through August 7.  Come and experience what it takes to get your business to the next level.  For more information about the program visit http://exec.tuck.dartmouth.edu/programs/minority-programs.